Žiga Berlič

I spent several years doing CRO at an agency -- user research, A/B tests, funnel analysis, the whole playbook. Got pretty deep into what actually compounds versus what just looks good in a report.

Site speed kept showing up as the thing nobody was treating seriously enough. Stores with solid offers, good copy, and real ad spend behind them were still bleeding revenue because pages took too long to load. The problem was not strategy. It was load time. And most speed fixes I saw were either too technical to act on or completely disconnected from business impact.

Conversion Clarity is my answer to that gap. Speed audits built around revenue, not Lighthouse scores. You get a prioritized fix list your dev can ship and that you can actually tie back to your numbers.